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• Align digital and social media plans with the concerned parties.
• Liaise and monitor the work of the external digital media agency.
• Collaborate with internal teams to develop, plan & implement digital marketing campaigns to build & enhance product brand awareness, generate qualified leads, and optimize user experiences to support business growth.
• Coordinating with social media influencers and plan for the entire year plan and suggesting best options.
• Managing brand’s websites and track performance, the conversion rate for improvement, including SEO/SEM.
• Increase website traffic and maximize social media followers, SOV, and SOE with relevant content.
• Identify trends and analyze social media insights to optimize spending and performance to guide future social media campaigns.
• Monitor customer inquiries and complaints on social media, assuring that communication is carried out according to company regulations and handled effectively.
• Keep up-to-date with the latest trends and best practices in online marketing and measurement.
• Utilize all technical resources, plan and control related budgets, build reporting systems to measure ROI on various platforms and relevant expenses.
• Follow-up on agency’s inquiries, plans, and executions, including submission of relevant reports on time and accurately.
• Collaborate with agencies and other vendor partners on digital media plans and initiatives.
• Effectively manage the delivery of digital solutions, identifying priorities and understanding their interdependencies and resource requirements.
• Comprehensive post-campaign media and performance analysis monthly (Best performing platforms – Key Learnings – Conversions