Data Analyst utilizes data analytics to optimize sales and marketing strategies, drive informed decision-making, contribute to revenue growth, and collect and analyse complex data sets, providing valuable insights to enhance customer targeting and improve overall performance.
Implement the Sales established policies and procedures and comply with Mohamed Naser Al – Hajery & Sons’ other policies.
Data Collection and Analysis:
- Gather, filter, and transform sales and marketing data from various sources, such as CRM systems, marketing automation platforms, and social media channels, to ensure accuracy and consistency.
- Conduct exploratory data analysis to identify trends, patterns, and correlations within the sales and marketing data.
- Utilize statistical techniques and predictive modeling to uncover actionable insights that can enhance sales and marketing performance.
- Perform segmentation analysis to identify customer segments and personalize marketing campaigns.
Reporting and Visualization:
- Design and develop interactive dashboards, reports, and visualizations specifically tailored to sales and marketing needs.
- Collaborate with sales and marketing teams to understand reporting requirements and develop customized reports and metrics to measure campaign performance, customer acquisition, and retention.
- Regularly monitor and maintain existing reports to ensure data accuracy and consistency.
- Respond to any inquiries from the division management team by providing accurate and timely data.
- Archive all data in a secure and organized manner.
Data Quality and Governance:
- Ensure data integrity and accuracy by implementing data quality checks and validation processes specific to the sales and marketing data.
- Contribute to data governance initiatives by documenting data sources, definitions, and data lineage related to sales and marketing.
- Identify and propose solutions for data-related issues and challenges specific to sales and marketing, such as data gaps or inconsistencies.
- Stay up to date with industry trends and advancements in data analysis techniques and tools specifically within the Perfumes and Cosmetics industry.
- Data Dashboards
- Data Analysis Reports
- Trend Analysis Reports
- Comparative Analysis Reports
- Executive Summary Reports
- Data Quality Reports
Skills
- Accountability.
- Attention to detail.
- Time management.
- Communication skills.
- Interpersonal skills.
- Teamwork and collaboration.
- Proficiency in English and Arabic languages.
- Proven experience as a Data Analyst or a similar role, preferably within relevant industries.