As a Marketing Executive, You will be responsible for creating content, organizing campaigns, developing marketing strategies and handling social media accounts.
- Undertaking daily administrative tasks to ensure the functionality and coordination of the department’s activities.
- Supporting marketing executives in organizing various projects.
- Conducting market research and analyzing consumer rating reports/ questionnaires.
- Monthly store visits and visual merchandising for store layout following Brand guidelines and campaigns themes.
- Employ marketing analytics techniques to gather important data (social media, web analytics, rankings etc.)
- Assist in the organizing of promotional events and traditional or digital campaigns and attend them to facilitate their success.
- Prepare and deliver promotional presentations.
- Perform other duties as assigned and required by the manager including meeting with suppliers and following up on E-Marketing/ Internet marketing tasks.
- Communicate with target audiences and build and develop customer relationships.
- Help with marketing plans, advertising, direct marketing and campaigns.
- Support the marketing manager in delivering agreed activities.
- Work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts.
- Write and proofread marketing copy for both online and print campaigns.
- Produce creative content, including videos and blog posts.
- Run social media channels (e.g. Instagram, Twitter, Facebook, Tik Tok and LinkedIn) to enhance audience engagement.
- Liaise with designers and photographers and organize photo shoots.
- Arrange the effective distribution of marketing materials.
- Maintain and update customer databases.
- Conduct market research, for example using customer questionnaires and focus groups.
- Develop relationships with key stakeholders, both internal and external.
- Develop and implement a marketing strategy (often as part of a wider sales and marketing program.)
- Evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective.
- Track marketing performance and return on investment and prepare weekly or monthly reports for management.
- Monitor and report on competitor activity.
- Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities.
Skills - Bachelor’s degree in marketing, Graphic design, Visual communications, or a related field.
- At least 2 years in fashion marketing.
- Bilingual (English & Arabic) verbal & proof reading.
- Basic photo/video/design skills.
- Self motivated, self disciplined, passionate.
- Good listener, fast learner.
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