As a Senior Content Creator and Copywriter, you will play a vital role in developing compelling content that engages our target audience, showcases the value of our software products and diverse ERP solutions, and drives leads and conversions across diverse markets, including Egypt and the Gulf region, with a specific focus on KSA & UAE.
Responsibilities:
- Develop high-quality written content for various channels, including Company's Wbesite, blog posts, case studies, Sales & Marketing materials, email campaigns, social media content, and more, tailored to engage audiences across diverse markets, including Egypt and the Gulf region.
- Collaborate with internal teams to understand product features, benefits, and unique selling points, and translate them into clear and persuasive messaging.
- Conduct thorough research on industry trends, customer pain points, and competitive landscape to inform content strategy and ensure relevance and effectiveness of content.
- Craft compelling narratives and stories that resonate with our target audience, positioning Mashura Consultants as a thought leader and trusted advisor in the software and ERP space.
- Optimize content for SEO to improve organic visibility and drive traffic to Company's website and other digital properties.
- Manage content calendar and ensure timely delivery of content assets, adhering to brand guidelines and quality standards.
- Stay abreast of best practices in content marketing and copywriting, continuously innovating and experimenting with new formats and approaches to drive engagement and conversion.
Bachelor's degree in Marketing, Communications, Literature, or related field.2-6 years of professional experience as a Content Creator and Copywriter, preferably in a B2B technology company or related industry, with a strong portfolio demonstrating writing proficiency and creativity.Proficiency in both English and Arabic content creation is a must.Exceptional writing and editing skills, with a keen eye for detail and the ability to craft clear, concise, and persuasive copy that resonates with target audiences.Deep understanding of content marketing principles and best practices, including SEO, content distribution, and audience segmentation.Experience working with cross-functional teams and stakeholders to develop content strategy and execute integrated marketing campaigns.Passion for technology and software solutions, with a curiosity to learn about new trends and innovations in the industry.