Job Purpose: A Social Media Specialist is responsible for creating, managing, and executing the social media strategy for ATA Key Accountabilities: Content Creation and Management:
- Develop and curate engaging content for various social media platforms.
- Plan and manage a content calendar to ensure a consistent presence on social media.
Strategy and Campaign Development: - Develop innovative strategies to increase brand awareness and engagement across social media channels.
- Design and implement social media campaigns to align with marketing goals.
Analytics and Reporting: - Monitor and analyze the performance of social media platforms using analytics tools.
- Generate reports on the effectiveness of campaigns and strategies, and make data-driven decisions for future initiatives.
Community Engagement: - Engage with followers, respond to queries in a timely manner, and monitor customer reviews.
- Foster a positive community and add value to users' social media experience.
Trend Monitoring and Adaptation: - Stay up to date with current technologies and trends in social media, design tools, and applications.
- Adapt strategies to capitalize on trends and emerging platforms.
Collaboration and Coordination: - Work with the sales and customer service team to manage reputation, identify key players, and coordinate actions.
- Collaborate with influencers and other partners to extend reach and enhance credibility.
Brand Consistency: - Ensure brand consistency in copy through tone, voice, and terminology.
- Supervise all aspects of social media interaction between customers and the company to ensure a positive customer service experience.
Policy and Guidelines Management: - Follow social media policies and guidelines of the organization.
- Ensure compliance with legal, ethical, and organizational standards in all social media activities.
Skills - Social Strategy & Execution
- Content Creation & Management
- Analytics & Advertising
- Creativity & Adaptability
- Team Collaboration & Communication
- Attention to Detail & Problem-Solving
- Customer Focus & Time Management
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