• Lead, mentor, and inspire a team of marketing professionals, social media specialists providing guidance and direction to achieve team and individual goals.
• Foster a collaborative and innovative team culture that encourages creativity and professional growth.
• Develop and implement brand marketing strategies to enhance brand visibility, awareness, and equity.
•  Collaborate with senior management to define brand objectives and KPIs, ensuring alignment with overall business objectives.
• Manage brand identity, ensuring consistency across all marketing channels and materials.
• Work on brand positioning, messaging, and storytelling to differentiate the brand in the market.
• Plan, execute, and oversee marketing campaigns, both online and offline, to promote the brand and its products or services.
• Monitor campaign performance and make data-driven adjustments for optimization.
• Stay up-to-date with industry trends and consumer insights to identify opportunities and threats.
• Conduct market research and competitor analysis to inform marketing strategies.
• Collaborate with product development, sales, and other teams to ensure brand alignment across all customer touchpoints.
•  Work closely with the creative team & external agencies for branding and content development.
• Manage and allocate the marketing budget efficiently, tracking expenditures and ROI.
• Provide regular reports on the performance of marketing efforts, using data to make informed decisions.
• Analyze results and adjust strategies as needed to meet objectives.
• Develop and implement comprehensive social media marketing strategies aligned with the company's brand objectives and target audience.
• Collaborate with the content team to create engaging, on-brand content that resonates with the target audience and adapts to different social media platforms.
• Oversee the planning, execution, and optimization of social media campaigns, including paid advertising, to achieve specific brand and performance goals.
• Monitor social media channels, engage with the audience, respond to inquiries, and manage the online community effectively.
• Utilize social media analytics tools to track and analyze the performance of campaigns and content, providing actionable insights and recommendations for improvement.
• Stay up-to-date with social media trends, algorithms, and emerging platforms, and leverage this knowledge to keep the brand's presence fresh and innovative.
• Ensure brand consistency and messaging alignment across all social media channels, maintaining a cohesive and compelling online identity.
• Collaborate with cross-functional teams, including marketing, design, and sales, to ensure social media initiatives are integrated into broader marketing efforts.
• Manage and allocate budgets effectively to maximize ROI on social media marketing efforts.

Skills

• BSc in Business Administration, Communication, Marketing, or other equivalent studies.
• 5 plus years of experience as a Brand & Marketing Supervisor or similar field of sales.
• Proven experience in brand marketing, with a track record of successful campaigns and team leadership.
• Previous experience in the supervision level for marketing and social media teams.  
• Excellent writing and verbal communication skills.
• Proficiency in marketing tools, analytics, and project management software.
• Creative mindset with the ability to think outside the box.
• Strong leadership, team management abilities and prioritization skills.
• Excellent time management and good attention to details.
• Strong analytical, strategic thinking and problem-solving skills.
• Ability to manage and oversee multiple tasks and activities.