Job Purpose: A Social Media Specialist is responsible for creating, managing, and executing the social media strategy for ATA Key Accountabilities: Content Creation and Management:

• Develop and curate engaging content for various social media platforms.
• Plan and manage a content calendar to ensure a consistent presence on social media.

• Develop innovative strategies to increase brand awareness and engagement across social media channels.
• Design and implement social media campaigns to align with marketing goals.

• Monitor and analyze the performance of social media platforms using analytics tools.
• Generate reports on the effectiveness of campaigns and strategies, and make data-driven decisions for future initiatives.

• Engage with followers, respond to queries in a timely manner, and monitor customer reviews.
• Foster a positive community and add value to users' social media experience.

• Stay up to date with current technologies and trends in social media, design tools, and applications.
• Adapt strategies to capitalize on trends and emerging platforms.

• Work with the sales and customer service team to manage reputation, identify key players, and coordinate actions.
• Collaborate with influencers and other partners to extend reach and enhance credibility.

• Ensure brand consistency in copy through tone, voice, and terminology.
• Supervise all aspects of social media interaction between customers and the company to ensure a positive customer service experience.

• Follow social media policies and guidelines of the organization.
• Ensure compliance with legal, ethical, and organizational standards in all social media activities.

• Social Strategy & Execution
• Content Creation & Management
• Analytics & Advertising
• Creativity & Adaptability
• Team Collaboration & Communication
• Attention to Detail & Problem-Solving
• Customer Focus & Time Management