Develop and execute results-driven digital marketing strategies across multiple channels (social, search, email, display, etc.). Plan and manage paid campaigns (Google Ads, Meta Ads, LinkedIn Ads). Lead performance tracking, analytics, and optimization across all digital initiatives. Email Marketing Build and optimize email marketing workflows, drip sequences, and newsletters. Segment audiences and personalize messaging to improve open, click, and conversion rates. Manage A/B testing for subject lines, creatives, and campaign structure. B2B Lead Generation Create and execute B2B lead-generation funnels using LinkedIn, email outreach, landing pages, and marketing automation tools. Work closely with sales and operations teams to generate high-quality leads and improve conversion. Develop marketing assets (case studies, pitch decks, industry reports) to support B2B outreach. Content & Brand Marketing Oversee content creation across social media, blogs, and digital platforms. Maintain brand consistency across all digital communications. Manage creatives, including videos, graphics, and promotional assets. Analytics & Optimization Monitor KPIs, ROI, and campaign performance using tools such as Google Analytics, HubSpot, and Meta Business Suite. Prepare weekly and monthly reports with actionable insights. Optimize campaigns for CAC, CTR, CPL, and conversion rate improvements.

Desired Candidate Profile

• 3–5 years of proven experience in digital marketing.
• Strong experience in email marketing, automation tools, and CRM platforms.
• Demonstrated success in B2B lead generation strategies (LinkedIn outreach, cold emails, paid ads, funnels).
• Hands-on experience with Google Ads, Meta Ads, SEO tools, and analytics platforms.
• Excellent communication, reporting, and project management skills.
• Ability to work in fast-paced environments and adapt quickly to changing priorities.