Job Role:

The Graphic Designer is responsible for creating captivating visual designs and video content to promote the company's lighting products and brand identity. This role involves designing digital and print materials, as well as producing and editing videos that highlight the features and applications of lighting products. The ideal candidate will combine creativity and technical skills to support marketing, retail, and online efforts.

Key Responsibilities:

• Design visually engaging marketing materials such as brochures, catalogs, and flyers to promote lighting products.

• Create product packaging and labels that reflect the company’s brand and enhance product appeal.

• Develop promotional materials for campaigns, sales events, and product launches.

• Plan, shoot, and edit product demonstration videos, and promotional ads.

• Produce high-quality video content for social media, e-commerce platforms, and website use.

• Add motion graphics, animations, and text overlays to videos to enhance visual appeal.

• Collaborate with the marketing team to create video scripts and storyboards.

• Design graphics for digital platforms, including website banners, email marketing campaigns, and social media posts.

• Develop engaging video ads and reels for platforms like Instagram, TikTok, and YouTube.

• Optimize videos and images for online platforms to ensure responsiveness and high performance across devices.

• Ensure all designs and videos align with the company’s branding guidelines and reflect its identity.

• Continuously propose innovative design and video concepts to stand out in the competitive lighting industry.

• Work closely with marketing, sales, and product teams to understand project requirements and deliver creative solutions.

• Stay updated on graphic design, video editing, and lighting industry trends.

• Research competitors’ visual and video strategies to identify opportunities for improvement and differentiation.

Qualifications and Skills

• Bachelor’s degree in graphic design, Multimedia Arts, or a related field.

• Proven experience in graphic design and video editing, with a portfolio showcasing both skills.

• Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Video editing tools like Adobe Premiere Pro, After Effects, Final Cut Pro, or similar.

• 3D rendering tools (e.g., SketchUp, V-Ray) are a plus for lighting visualizations.

• Strong understanding of typography, color theory, and composition.

• Expertise in video editing, motion graphics, and creating engaging video content.

• Familiarity with lighting or home décor photography and videography is an advantage.